Collingwood Children's Farm | Kinnov Business Framework

Collingwood Children's Farm

Collingwood Children's Farm

The Collingwood Children’s Farm gives its visitors a breath of fresh, country air and a taste of the farming lifestyle. Conveniently located 5 kilometres from the CBD, the Farm has been a mainstay for parents wishing to educate their children about animals in a holistic manner. In order to facilitate this, Kinnov was charged with the task of weaving in mobile technology into their experience to increase engagement with children while they were at the Farm. There were a number of projects developed for the Farm, rolled out progressively:

An Ipad application that introduced all the animals on the farm and subsequently gave them a quiz about them was created for the Farm. This encouraged children to pay more attention and enjoy the experience,
A mobile map that could be loaded up on iPhones, Android devices and Windows phones was also developed that could track the user in real time while they were on the farm was not only fun and interactive, but also made it easier to navigate the farm on the day,
Following the success of the iPad application, mobile versions for the iPhone and Android devices were also developed, meaning that there was a wider range of people who could use it.

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Results

The owners of the Farm were extremely pleased with the application and the attention to detail that was paid to developing it. Parents loved it and so did their children, so much so that there were several requests put in to develop the application on iPhone and Android as well. Word of mouth advertising has exploded, resulting in unprecedented numbers coming in, even in the off season.

Collingwood Children's Farm

Website Features

Results

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